Doin’ Work.







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Some recent work from the last couple months.  Please enjoy.

Doin Work!

Doin Work!

Artist of the Week: Joshua M. Smith

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I honestly can not remember when I first stumbled across Joshua’s work, but from the start I was amazed.  Not only can this fine fellow do some crazy vector illustrations, he can hand draw like a master.

He has an incredibly strong connection to how the illustration can tell a story, often without words, and how the image should make you react.

“Don’t be a lazy ass designer and rip or live trace my work.  Those designers are the plague of design and should have their fingers broken off and banned from the profession.”              Joshua Smith

All Images the property of Hydro74

Paper Work?


Inspiration: H-57 Shortology Movie Posters

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Being a huge fan of minimalist or reductive design, when I stumbled across this simple movie poster series I absolutely fell in love with them.

Flashy photography and crazy lighting are not easy things to do well, but capturing an entire story well like is done here is pretty impressive.

Here is their website:

Inspiration: You Need to Hear this Table

I was fortunate enough to stumble across this on Behance the other day.  A really cool way to introduce people to new music and get to see some amazing typography.

This is totally worth the few minutes to see!

Inspiration: From Paper to Screen



Thibault de Fournas of France is responsible for making this stunning video on typography and some of its usages.  A video well worth viewing more than a couple times in a row.

A shout out to Will Hodges for showing me this simply breath taking typography video.  Give it a looksie!

Artist of the Week: Luke Bott

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Luke Bott is another designer whose style I can really dig.  Being able to vector render objects to have as much character as his illustrations have is something noteworthy.

He is a Kansas based freelance designer and gives me inspiration to no end to achieve what I want to. Here is another artist that will make your life better after checking out, give him a looksie!

All Images the property of Luke Bott

Artist of the week: Dan Christofferson


I had the wonderful pleasure of meeting Dan last year during a Fort Hays State University AIGA sponsored artist visit.  I can honestly say it is hard to find a more chill, humble, and down to earth guy.

Dan speaks a lot about concept and symbol based design.  He himself includes a lot of Utah and Salt Lake City based history into some of his prints.  He does a lot of letterpress work but this man is also a killer illustrator and fine artist.

You will be a better person for checking out this mans work!  Give it a looksie if ya would!

Poster design by Ryan Bosse:

Doin’ Work.



Some Custer Creative originals found themselves clear up in Chicago. A big thank you to Amber Hampton and Kerri Soukup of Leo Burnett for giving Custer Creative some really amazing advice through this following year as well as a home for these bad boys.  Thank you so very much!